The idea of creating the project is consonant with the statement of the First President of the Republic of Kazakhstan, Elbasy N. Nazarbayev in the program article “A Look into the Future: Modernization of Public Consciousness”: “There are so many outstanding contemporaries next to us, who were spawned by the era of Independence. Their story about life is more convincing than any statistics. “ The social development project is determined by the desire to orient adolescents and youth towards personal development through meeting interesting and successful people in Kazakhstan; increasing the prestige of reading. In 2018, the project was included in the Republican Register of Projects and Activities of the Rukhani Zhangyru Program. Since 2019, the project began to appear in a television format. Project goal: promotion of success, motivation, competitiveness and the cult of knowledge based on examples of specific stories of Kazakhstanis who have made a significant contribution to the development of Kazakhstan over the years of independence; creation of the television program “Formula for Success”. Project objectives: – popularization of an active lifestyle, personal self-determination of children 12-16 years old; – the formation of life guidelines and goals in children through meeting interesting and successful people of the country; – increasing the prestige of reading and attracting new readers to the library. «Formula for Success» is communication in the form of a dialogue, where a school reader can ask a question of a well-known and respected personality of Kazakhstan, who is a worthy example for the younger generation. Participants of the dialogue platform are adolescents and young people aged 12 to 16 years. This is the age when a public position and focus on the future are formed. Meeting successful people prompts children how to choose the right landmarks in life, helps to understand that success is not only material well-being, but also the presence of spiritual and moral values, an active civic position, and fortitude. At the end of the television shooting of the program, the Guest determines the most interesting question and gives the marked participant a gift from himself. The programs were displayed on the library pages of the social networks Instagram, Facebook, VKontakte, on the library websites www.odb-abai.kz, the Saryarqa TV channel www.kartv.kz, as well as on the official YouTube channel of the library and the New Television channel.